Press Release Content & Distribution

I have been writing and distributing press releases as part of most go-to-market plans I have created or been involved with. Using the release as a tool to reach our audience and influencers that our audience may be referring to, from trade publications to thought-leaders. Understanding the solution, the problem, the answer to an industry pain point or opportunity is key to gaining traction using press releases. My focus is b2b in manufacturing, infrastructure, and engineering.